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Marc Bethke is a commercial and automotive director with 15 years of premium brand work — for BMW, Audi, Porsche, Mercedes-Benz, Genesis and BYD. He directs across live action, CGI and AI, bringing performance and cinematic craft to a hybrid production era. Based between Europe and Southeast Asia, working across Europe, Asia, the US and Australia. For live-action commercial work he directs independently. For CGI, AI and hybrid production, NON Studio is the production entity.