About

Marc Bethke is a commercial and automotive director. Born in Hamburg, based in Thailand — he works across Europe, Southeast Asia, China, and Australia. Over the past decade he has directed launch films, brand campaigns, and TC commercials for brands such as BMW, Audi, Porsche, Mercedes-Benz, Volkswagen, MINI, Genesis, Bentley, Skoda, Ford, Mitsubishi, Toyota and BYD — working across four continents. Coming from a fiction-directing background, he works closely with actors and brings a performance-led sensibility to every production — on location, on set, and at scale. He is co-founder of NON Studio — a specialist studio for CGI, AI, and hybrid production — where he works as a director and AI artist. NON Studio produced the first full AI film campaign for BMW. Marc studied filmmaking at the New York Film Academy at Universal Studios in Los Angeles. His fiction debut Mikelis, starring James Cosmo, screened at over 30 festivals worldwide and received multiple awards.